I was hired in February of 2023 by The Men’s Wearhouse to develop two unique and recognizable brands that will help further build out their existing private brand portfolio. I was tasked with finding the brand’s voice, providing logos that captured the brand’s essence, and creating brand collateral that echoes the brand’s identity.

Through this process I researched competitors and current in-store brands, conducted initial patent and trademark searches to ensure concept viability, provided multiple concept brand names, word marks, logos, identities and created collateral that tied the research and ideation together.

These brand concepts were presented to The Men’s Wearhouse leadership for additional feedback and collaboration, and the below presentation is the final submitted work after the revisions were made. The Men’s Wearhouse will choose one formal brand and one contemporary sportswear brand to incorporate into their existing brand architecture, with the option to buy the rights to additional brands in the future. The selected brands will be sold in their 300+ stores nationwide.